The Best way to Write Your Classified Ad Classified Ads
by Pauleen Wainwright
Classified ads are the ads from which all successful businesses are started. These small, relatively inexpensive ads, give the beginner an opportunity to get their message accross about what they are offering. Classified ads are written according to all the advertising rules - What is said in a classified ad is the same that's said in a larger, more elaborate type of ad, excepting in condensed form.
To start learning how to write good classified ads, clip ten classified ads from ten different network marketing type ads that you think are pretty good. Paste each of these ads onto a separate sheet of paper.
Analyse each of these ads:
- How has the writer attracted your attention?
- What is it about the ad that keeps your interest?
- Are you stimulated to want to know more about the product being advertised?
- And finally, what action must you take?
- Are all thes points covered in the ad?
- How strongly are you "turned on" by each of these ads?
Rate these ads on a scale of one to ten, with ten being the best according to the formula I've given you. In fact every ad that you see from now on, quickly analyse it, and rate it somewhere on your scale. If you practise this exercise on a regular basis, you'll soon be able to quickly recognise the "Power Points" of any ad you see, and know within your own mind whether an ad is good bad or otherwise, and what makes it so.
Practise for an hour each day, write the ads you've rated 8, 9, and 10 exactly as they've been written - this will give you the "feel" of the fundamentals and style necessary in writting classified ads.
Your next project will be to pick out what you might consider to be the ten "worst" ads you can find in the classified sections. Clip these out and paste them onto a sheet of paper so you can work with them.
Read these ads over a couple of times, and then beside each of them, write a short comment saying why:
- you think it's bad
- lost in the crowd
- doesn't hold the reader's interest
- nothing special to make the reader want to own the product
- no demand for action
You probably already know what's coming next, and that's right, break out those pencils, rubbers and white paper - and start re-writing these ads to include the missing elements.
Each day for the next month, practise writing the ten best ads for an hour, just the way they were originally written.
Pick out ten of the worst ads, analyse those ads, and then practise re-writing those until they measure up to the job they were intended to do.
Once you're satisfied that the ads you've re-written are perfect, go back into each ad and cross out the words that can be eliminated without detracting from the ad.
Classified ads are almost "finalised" in the style of a telegram.
Example:
Save on your food bills! Reduced prices on every shelf in the shop! Stock up now while supplies are complete! Come on in today to Polly's Family Supermarket!
Edited for Sending:=
Save on Food! Everything bargain priced! Limited supplies! Hurry! Polly's SuperMall!
You get the picture.
It takes dedication and regular practice, but you CAN do it. Simply recognise and understand the basic formula - practise reading and writing the good ones - and re-writing the bad ones to make them better. Practise and keep at it, over and over, every day - until the formula, the idea, and the feel of this kind of ad writing becomes second nature to you.This is the ONLY WAY to gain experience in writing good classified ads.
Why are Classified ads so important?
That is so easy to answer - if you get good at writing Classified ads then you become good at recruiting then you become good at raising your income.
Once you have the Perfect Classified Ad, Try it out FREE at Golden Bear Free Classfieds
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